Kapraãha India is a homegrown and sustainable clothing label - designed and styled by Anushree Saraf of Jaipur, India- a city that boasts of a rich heritage of textile and craftsmanship.
KAPRAÃHA is a Persian/Urdu version of the word ‘Kapra’ which means ‘Fabric’.
We are a label that believes in the language of sustainability, of the power of handmade, of skill and of providing high comfort fashion with the most delicate, luxurious and sustainable fabrics.
Upon graduating with a degree in business and marketing from England in 2011, Anushree decided to bring her idea to life by launching this label in 2015.
Kapraãha was born from the idea of paying homage to the beautiful craft of hand block printing, incorporating the know-how of highly-skilled local artisans- whose families have been forwarding their craft, generations after generations.
Apart from working with artisans from Amer, Sanganer and Bagru - the textile villages of Rajasthan, as well as from Kutch, Gujrat, Anushree also aims to contribute to the livelihood of many women by nurturing their skills of 'silai' (stitching) and 'bunai' (weaving).
With a wonderful team of artisans, designers and interns, she ensures that, we at Kapraãha, are a happy and growing family.
In July 2022, Anushree co-founded a bohemian travel-wear line Label Reyya along with her brother Arjun Saraf.
You can check this out at www.labelreyya.com
For all our talks, interviews with industry experts and collection launches, check out our Youtube channel: Kapraãha India