OUR STORY
Kapraãha began with fabric. But over the years, the story became much bigger than clothing.
Founded by Jaipur native Anushree Saraf in 2015, Kapraãha was born from a love for textiles, craftsmanship and the rich creative heritage of Rajasthan. What started as a fashion label has grown alongside Anushree's own journey as an entrepreneur, creator and seeker.
With a background in business and marketing from England, Anushree returned to India with a simple idea - to build something rooted in craft, but with a contemporary point of view. Kapraãha became that first expression.
Over the years, her journey has expanded into different spaces - fashion, retail, branding, spirituality, wellness, travel and digital entrepreneurship.
INDIE HOUSE
This journey took another form with Indie House, a home for independent Indian brands, design, food, culture and community in Jaipur.
What began as an extension of her love for homegrown labels became a physical space for discovering new ideas, meeting interesting people and experiencing independent Indian creativity.
Visit Indie House: https://indieboho.in
Follow: https://www.instagram.com/indiehouse.jaipur
BEYOND THE BRANDS
Alongside her businesses, Anushree works independently as a Numerologist and Cord-Cutting master helping people find clarity, understand themselves better and build work that feels aligned.
She shares this side of her journey through her personal Instagram and blog - writing about entrepreneurship, her deep love for travel, spirituality, lessons from building businesses and the many things she's learning along the way.
Follow Anushree: https://www.instagram.com/sarafanush
Read the blog: Anushree's Blog
Explore and book her sessions: Here
EVOLVE & HOW
Her own spiritual quest eventually became Evolve & How, a digital venture created with her sister Priyal.
Bringing together spirituality and structure, Evolve & How creates practical digital tools, workbooks, challenges and resources around personal growth, mindset, clarity and intentional living.
Explore Evolve & How: https://www.instagram.com/evolveandhow
AND THIS IS STILL A WORK IN PROGRESS.
Kapraãha may have been where the story began, but it continues to evolve.
At the heart of it all is a curiosity about people - how we create, how we grow, what gives us meaning, and how we build lives and businesses that feel like our own.
Today, each of these ventures is simply another expression of that curiosity.
The story is still unfolding. And there’s plenty more to build, explore and discover.